Senior Care Hero Innovator Honoree

Position: Founder and Executive Chairman

Organization: ActivCare Living


W. Major Chance's story of innovation began nearly 25 years ago when he observed patients with Alzheimer's and dementia physically or chemically restrained due to theirtendency to wander. In his view, this was an unacceptable way for a personto spend his or her life. The existing nursing home regulations did not allow for special treatment of these individuals, so Chance vowed to make a difference.

Determined to create change, hespent the next five years working with the Governor's office and officials in Sacramento to develop a program that meets the special needs of those with memory loss. The result was ActivCare, a residential memory care program which incorporates a custom-designed activity schedule for those with memory loss, administered by trained caregivers in specially designed residential communities. The ActivCare program of structured activities is designed to maintain the highest functioning level of each resident while enhancing self-esteem.

ActivCare residential memory care has served more than 4,000 residentssince its inception in 1988. Chance's company, originally called Health CareGroup, recently announced its name change to ActivCare Living, reflectingits shift to solely focus on residential memory loss care. Their newest community that recently opened in Carlsbad, California represents the newest generation in memory care communities. activity schedule to restore feelings of usefulness and socialization and much more.


Join us in honoring W. Major Chance on his Senior Care Hero Innovator Award!

Submit your tribute, story or comment below.


RSS Icon Comments (3)

1000 characters remaining

Cancel or

  • Shirley Clemmons
    Wonderful tribute for a wonderful person.
  • Darren Mckinely
  • Daniel Lyn
    Congratulations to an excellent person.