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Rick Davis

Rick Davis

Position: Director of Community Relations

Organization: Attentive Home Care


What role does your nominee have in senior care and senior care issues?
Rick has owned and operated Attentive Home Care for almost 20 years. He was one of the founders of the American Board of Home Care, which was created to educate seniors about home care and provide a self-regulating entity (years before the state of California began regulating the industry in January). He has served on several non-profit boards: Age Well Senior Services, Laguna Beach Senior Center, & the American Board of Home Care. He was recognized in 2009 by the American Board of Home Care for his service as president and in 2016 by Age Well Senior Services for his service to seniors.

Why should this person be nominated
Anyone who has met or knows Rick Davis knows his passion for helping seniors. He works tirelessly to create a company that provides the best internal staff, caregivers and service possible. He takes the well being of his employees and clients personally. An example of this happened one New Year's Eve when he was informed a caregiver, that was assigned as a bed sitter at a skilled nursing facility was afraid and felt threatened by the patient. Rick, himself, relieved the caregiver and stayed the night with the patient. He also, encourages and pays for his employees to receive continuing education not only to provide better service to his clients, but so the employees can fulfill their professional goals.

Rick supports, volunteers, and encourages his employees to volunteer for non-profit agencies that advocate and serve senior causes. Running an ethical, successful and altruistic home care company alone would make him a hero, but there are little things he does that set him apart. For example, I have witnessed him help other business owners as they have started their own home care companies, sharing his wisdom and insights. When I asked about him helping the "competition" he replied, "There are enough seniors that need help, I just want to help make sure those seniors have good companies to choose from." Another example of his caring happened about five years ago when he became aware of a senior living in Section 8 housing and he learned she had no family to look out for her. He arranged for Attentive Home Care Management to keep an eye on her free of charge. She is still being visited by the care management team today.

Attentive Home Care is one of the home care agencies that has a contract to provide home care services for the veterans in the area. Rick considers this not just a business arrangement, but an HONOR to be able to help our veterans. He demonstrates this by having his care managers provide extra supervision visits, beyond what is required by the VA, to make sure the most vulnerable veterans and those that are lonely have appropriate monitoring and socialization. When Rick found out one of these veterans was celebrating a special occasion he took him lunch. However, it is not uncommon for Rick to stop by a client's home with a little gift, flowers or goodies.

Rick is a businessman, philanthropist, and hero!!!